About Us

Arfaara – Wear Your Grace
Crafted Elegance by Sisters, Rooted in Passion

Arfaara is more than just a brand—it's a story woven with threads of sisterhood, passion, and timeless grace. Founded by two talented sisters, Dr. Afreena Imami, a practicing dentist, and Ar. Amreena Imami, a skilled architect, Arfaara is a celebration of ethnic women’s wear that blends tradition with modern sophistication.

Despite pursuing distinct professional paths in healthcare and design, the sisters shared a mutual love for fashion and an innate understanding of aesthetics, fabric, and form. Their combined expertise—Dr. Afreena's precision and care, and Er. Amreena’s creative flair and structural insight—birthed a label that stands for quality, elegance, and authenticity.

Arfaara is driven by a simple yet powerful philosophy: "Wear Your Grace." Each piece is thoughtfully designed and meticulously curated, reflecting the diverse beauty of ethnic wear. From sourcing premium fabrics to studying cultural trends and styles, the sisters have immersed themselves in every aspect of apparel creation to ensure each collection tells a story of refinement and heritage.

Whether it's intricate embroidery, rich textiles, or modern silhouettes inspired by tradition, Arfaara's pieces are crafted to empower women to embrace their individuality—gracefully and confidently.

Welcome to Arfaara, where every outfit is a statement, and every woman is a muse.